Nepra Foods Inc. (the “Company” or “Nepra”) (CSE:NPRA), creator of nutritious plant-based and allergen-free food, is pleased to announce that it has engaged with Navigating the Curve Consulting Inc. (the “Bandits”) led by the team of Rob Klingensmith, Adam Reeves, Nick Klinkert, Chuck McBride and George Achilleos (collectively, the “Bandits”) as Nepra’s marketing and creative agency of record.
According to research conducted by Transparency Market Research, growing health concerns due to a rapidly changing lifestyle are increasing the popularity of functional foods. Furthermore, the plant-based dairy market is expected to hit $44.9 billion by 2027, and the plant-based meat alternative market is forecasted to grow to $450 billion and make up a quarter of the $1.8 trillion meat market by 2040.
In conjunction with the increase in consumer demand for plant-based and allergen-free dairy and meat alternatives, the Company plans to expand its multi-category business with the mission of making it easier and more delicious than ever for consumers to eat healthy.
Central to this strategy, Nepra has partnered with powerhouse marketing and creative agency, the Bandits, comprised of individuals who have extensive experience in advertising and marketing and who have held leadership positions in some of the most creatively awarded advertising agencies in the world. The Bandits are focused on driving brand recognition, category growth, comparative sales growth, and viral marketing campaigns.
Notably, members of the Bandits have created highly successful national/international campaigns for iconic brands and products, including Nike, Adidas, Jeep, Adobe, Google, HBO, the NBA, Pepsi-Cola, Doritos, Johnnie Walker, Ray-Ban, and Levi’s. Nepra intends to leverage the Bandits’ 100+ years of collective experience to develop industry-leading go-to-market activations for the collective consumer with respect to Nepra’s products.
Pursuant to the brand marketing agreement, the Bandits will act as Nepra’s “Creative Director” aimed at increasing shareholder value and growth through designing the soon to be announced in-house consumer product brands, go-to-market strategies, media buying, pricing, and in-aisle product analysis, packaging, and website development, while maintaining creative integrity and brand consistency across all marketing and branding campaigns and product production.
Building upon Nepra’s mantra, “The Evolution of Eating”, the Bandits intend to develop and lead a fully integrated multi-year marketing strategy targeting eCommerce and traditional retail over the next 12 months.
As partial compensation under the brand marketing agreement with the Bandits, Nepra will be issuing an aggregate of 400,000 common shares to the Bandits. The common shares to be issued to U.S. persons will be subject to resale restrictions in the United States under applicable U.S. federal and state securities laws and all of the common shares will be subject to a hold period in Canada of four months following the issuance of such common shares.
“We are elated to be working with such a talented and accomplished creative agency. Welcoming them not only as our Agency of Record but as soon to be new shareholders in Nepra is a testament to their excitement for the potential of the Company and its commitment to making healthy eating truly accessible to the American grocery shopper,” stated Nepra’s Chief Technology Officer and co-founder, Chadwick White.
About Nepra Foods
Nepra Foods is grounded in a passion for food. We believe eating healthy shouldn’t be difficult. Everybody deserves food options that are truly nutritious and taste good. Food shouldn’t contain allergens that might prevent everybody in the family from enjoying it together. People shouldn’t have to compromise quality and taste in what they eat even if they are trying to cut down on carbs, don’t tolerate gluten or dairy very well, or don’t want to eat food produced from animals. Nepra Foods is on a mission to make healthy, enjoyable food for everybody.
The CSE has neither approved nor disapproved the contents of this news release. The CSE does not accept responsibility for the adequacy or accuracy of this release.
This news release contains statements and information that, to the extent that they are not historical fact, constitute “forward-looking information” within the meaning of applicable securities legislation. Forward-looking information is based on the reasonable assumptions, estimates, analysis, and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect.
Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information, including, but not limited to, the statements relating to the Company’s financial performance, business development and results of operations. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking statement speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company’s management to predict all of such factors and to assess in advance the impact of each such factor on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. The Company does not undertake any obligation to update any forward-looking information to reflect information, events, results, circumstances or otherwise after the date hereof or to reflect the occurrence of unanticipated events, except as required by law including securities laws.
For further information contact:
David Wood, CEO