Our Expert Team
Co-founder & CEO
Mr. White has over 34 years of experience in commercial product formulation & production implementation. Mr. White was the founder of Udi’s Healthy Foods and subsequently Udi’s Gluten-Free which was sold to Boulder Brands in 2012 for US$125 million. Mr. White received his Master Baker certification in 1998, being the 84th and youngest in the USA to attain such a designation.
Co-founder & Director of Research & Development
Mr. Olmsted has over 40 years of experience in the food service industry, namely as an Executive Pastry Chef. Mr. Olmsted brings expertise in practical implementation of new ingredients into traditional products in the baking, savory sweets and snack-food industries.
Director of Operations
Mr. White has over 15 years in the food and beverage industry as a classically-trained chef. Mr. White has worked in several celebrity and Michelin restaurants throughout his career and developed thousands of custom dishes and beverages, perfecting his skills in flavor balancing though ingredient use and innovation.
Director of Food Safety
Mrs. Phipps has more than 25 years of experience in food quality, nutrition labeling, manufacturing, and research. Natasha graduated from Kansas State University receiving her B.S. in Bakery Science Management with further studies in a master’s program of Cereal Chemistry. Natasha has held operating positions within the USDA Grain Marketing Research Center, AIB International, and Udi’s Gluten-Free.
Registered Dietitian & R&D Project Manager
Ms. Mayo participates as a member of our innovation team providing guidance and input as to the nutritional characteristics and values of our products.
Drawing upon her diverse career experience including the development of functional plant-based and allergen-free products and applying knowledge of FDA and other governing bodies Ms. Mayo is an effective member of the team.